Thoughts on the World’s Great Metropolises
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Get Lost: "SafetyTat" Dog Tags for Kids

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Paddington finds a furry friend

As children, we all experienced that moment of sheer, sweaty terror when we turned around to find our parents had disappeared, and we had no way of knowing either where they or we were. It happened to me in Trafalgar Square, which probably explains my pigeon phobia.

I continue to get lost frequently on account of my appalling sense of direction (although this has happened less since I got an iPhone, because it always knows where I am. It’s when I lose the iPhone that I panic).

Still, back in the day, my brother and I disappeared less often than most children because my mother strapped reins to us when we ventured into crowded places. These were basically dog leads for kids, not at all painful and far less inhumane than they sound.

My breeder friends tell me that such practical accessories are frowned on today, which is perhaps why a company called SafetyTat is launching temporary (so they say) personalized tattoos that read: "If lost, please call" and your phone number.

It's the Paddington Bear luggage label for the 21st century. I'll be slapping them on my niece and nephew next time they come to stay, and I might get some for myself while I'm at it.

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I recommend these to anyone with children.

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Eloise

Kate Maxwell? Spatial awareness problems? I don't believe it.

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kristy

I have used Safety Tats, and I LOVE them! Yes, they are temporary, lasting about 2 days, and the residual comes off easily with baby oil. I recommend these to anyone with children.

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Niki Fronek

I love my safty Tats!!! I love that I can write on them with whatever number I have at that time! We used them in Europe, we have used them all across the US! I always keep them in my purse and if something comes up, I always have them with me! My kids are 6 and 8 now, and this way they dont have to remember whos phone we brought or anything. We just right the appropiate number on the tag and put it on!

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About The Cityist

Kate Maxwell is a senior editor at Condé Nast Traveler. Born and bred in London, Kate moved to New York in 2007. As well as editing and writing various bits of the magazine Kate regularly talks travel on NBC’s Today show, and prances around the world presenting videos for cntraveler.com when the need arises. The rest of the time you’ll find her in Manhattan’s East Village, eating burgers.